Holderness is a part of East Yorkshire between the coast and the rolling hills of the Wolds. It is peppered with small villages and very small rural roads. The land near the coast is being lost to the sea at nearly three metres each year and the villages, roads, farms, caravan sites or anything else just descends to the beach as the muddy cliffs collapse, usually in a winter storm.
We went around the little villages just north of Hornsea ending at Atwick on the coast where we saw the sign. The small villages are what we were expecting by now. Some don't have speed limits, most don't have any street names for the main drag through the village. The houses have names rather than numbers. They have a post box, maybe a church and maybe a pub. Occasionally there might be a pond, and where there's a pond there's often ducks. If you're lucky there might be a moorhen, or even a moorhem with a chick. The pond goes on the map, but not the moorhen, even if it has a chick.